Timed with the theatrical release of the film, the exclusive range transforms everyday hydration into a collectible experience. The Spider-Man: Brand New Day collaboration will be featured across Bisleri's 250ml, 500ml, and 1-litre packaged drinking water bottles.
Commenting on the launch, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, "We are thrilled to associate with Spider-Man: Brand New Day, the next chapter of one of the biggest and most iconic global movie franchises, and a significant part of today's global pop culture. The association will be brought to life through our limited-edition bottles, which will be an exciting collectible for our consumer base."
The launch will be supported by a high-impact 360-degree marketing campaign spanning digital engagement and extensive in-store retail visibility. As part of the campaign, a specially branded Spider-Man x Bisleri Truck will travel across Mumbai, generating significant out-of-home (OOH) visibility and building excitement in the lead-up to the film's release.
The limited-edition water bottles are now available across general trade and modern trade outlets throughout India.
With a legacy of more than 50 years, Bisleri International Pvt. Ltd has grown into one of India's largest premium beverage businesses. As the maker of the country's largest-selling packaged drinking water, the company follows a stringent quality process comprising 114 quality tests and a 10-stage purification system, remaining committed to providing consumers with pure, safe, and healthy drinking water.
Bisleri International operates 128 plants and maintains a distribution network of more than 6,000 distributors and 7,500 distribution trucks across India and the UAE. Its beverage portfolio includes Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated beverages such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. The company's products are also available through its direct-to-consumer e-commerce platform, Bisleri@Doorstep, which provides customers with a safe and uninterrupted supply of its products at their doorstep.
The company's core values focus on growth and sustainability through responsible business practices. Under its Sustainability 2.0 initiative, Bisleri Greener Promise, the company continues to implement programmes centred on recycling, water conservation, and sustainability, reinforcing its commitment to creating a greener future.
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